1Voice
Per-seat pricing, four tiers, no sales call
1Voice is a US cloud telephony provider serving business customers since 2014. We rebranded the company and rebuilt the site around how buyers actually shop for phone systems — by seat count and plan tier — with plan purchase running on-site instead of through a sales call.
Challenge
Telephony pricing is the hard part: four plan tiers, monthly versus annual billing, and per-seat prices that change across 1–4, 5–19 and 20+ user bands — a matrix with dozens of outcomes. The old site hid all of it behind 'request a quote', so buyers left before they saw a number.
What we built
We built the price matrix into the front end: choose office or call center, monthly or annual, your seat band, and the page rewrites itself with the right per-seat price and the full feature comparison. Eight service lines each got a page of their own, and checkout runs on-site.
Result
A self-serve buying flow with transparent per-seat pricing from $16.96, a page for every plan and service line, and a customer portal that keeps existing accounts off the support line.
What it does
Every screen below is the live product, captured this week.
The platform
A cloud phone system sold to businesses that do not want hardware: everything runs off the provider's infrastructure, with devices syncing to the same account.
- Cloud-based system with no on-premise equipment
- Device and CRM syncing across desk phones, desktop and mobile
- 24/7 technical support and professional implementation
The price matrix
Four tiers × two billing periods × three seat bands is twenty-four possible prices. The page resolves it instantly on the client, so the buyer always sees one number.
- Office and call-center price sets, monthly or annual
- Seat bands at 1–4, 5–19 and 20+ users
- Full feature-comparison matrix generated from one source
Service lines
Eight services sold alongside the phone system, each with its own page rather than a bullet on a features list.
- Cloud phone, SIP trunking, international calling and business SMS
- Three fax types, security cameras, networking, home automation
- E911 registration and compliance handled per account
Contact center
The heaviest tier is a different product: queues, agent monitoring, call-backs and scheduled reporting for teams that live on the phone all day.
- Queues with call-backs and real-time agent monitoring
- CRM routing, quality monitoring and scheduled reports
- Virtual conference rooms and dialer add-on
The price matrix keeps working on a phone — tier, billing period and seat band stay switchable at 390px.
Under the hood
The stack, and the engineering decisions behind the build.
- Client-side price matrix: tier × billing period × seat band resolved instantly, no round trip.
- Feature-comparison table generated from one source of truth, so a plan change never desyncs the site.
- Customer portal split off from the marketing site, so account traffic never touches the sales funnel.
- Contact Center built as its own product surface — queues, monitoring and reporting, not a bigger plan.
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