Ubiilli
Book the table, pre-order the lunch — France
- Industry
- Restaurants, food tech
- Year
- 2022
- What we did
- Web platform, booking widget, mobile apps
- Live
- ubiilli.com
- Site languages
- FR
- Order modes, from pre-order to delivery
- 5
- Restaurants listed
- 26
- Platforms: web, iOS, Android
- 3
Overview
Ubiilli is a French restaurant platform built around the lunch break: book a table, pre-order from the menu and have the dish ready when you sit down. Around that core sit delivery, takeaway, reviews and exclusive offers, a booking form restaurants can embed anywhere, apps on the App Store and Google Play, and Ubiilli PRO for restaurant staff.
- 01Book a table
- 02Choose from the menu
- 03Send on the wayone tap
- 04Kitchen starts
Pay online through Stripe or on site.
01 — Challenge
A lunch break is short, and most of it goes to waiting — for a table, for the menu, for the kitchen. Reservation apps and delivery apps each cover half of the meal, and the restaurant learns what a booked guest wants only after they sit down. Ubiilli also takes no commission from restaurants, so the product had to win them over on time saved alone.
02 — What we built
We made the pre-order part of the reservation: the guest books a table, fills a basket from the menu and taps a send button on the way, so the kitchen starts before they arrive. The same restaurant record drives table booking, takeaway and delivery within the restaurant's own radius, with payment online through Stripe or on site. Restaurants also get an embeddable three-step booking form.
03 — Result
A live French platform with five order modes, 26 restaurants listed — most of them in Marseille — and a customer app on the App Store and Google Play. Staff take incoming orders in Ubiilli PRO, and every booking is tagged by source, so a restaurant can see what its embedded form brings in.
Search and discovery
Diners start from a city or a restaurant name, then narrow the list by service, restaurant type, cuisine and amenities. Each card shows the rating, today's hours, cuisine and average price, so the choice is made before the restaurant page opens.
- Filters for delivery, table booking and takeaway
- Restaurant types, cuisines and 14 amenities
- Sorting by relevance, distance and average price
Pre-order from the menu
The restaurant page is the menu: categories with item counts, dishes with sides to pick and an add-to-basket on every line. Pre-order and booking sit side by side, so the guest decides whether to just reserve or to arrive with the meal already chosen.
- Menu categories with sides and options per dish
- Pre-order released to the kitchen with one tap
- Stripe card payment or cash on site
Embeddable booking form
Each restaurant gets a standalone booking page it can put on its own site, its social profiles or a QR code on the table. Three steps — date and time, guests and contact, confirmation — with time slots built from the restaurant's opening hours.
- Slots in 15-minute steps from opening hours
- Preferred area such as the terrace, plus a comment
- E-mail code check; signed-in diners autofill their details
The restaurant side
Restaurants sign up with a company number, and the Ubiilli team confirms the account before it goes live. From there the restaurateur sets services, delivery radius and price per kilometer, instant booking and daily specials, and handles orders in the Ubiilli PRO app.
- Sign-up with company number and manual approval
- Delivery radius, price per km and free-delivery option
- Instant booking that skips manual confirmation
Key decisions
- A pre-order is a reservation with a basket attached; the guest releases it to the kitchen with a send button, so cooking starts on their way in.
- The booking form lives at its own URL per restaurant and tags each booking by source, separating embedded-form bookings from the main site.
- Time slots are generated from each restaurant's opening hours in 15-minute steps, and instant booking can bypass manual confirmation.
- Cookie consent is split into necessary, analytics, marketing and functional groups, with an explicit accept-all and reject-all.
